When politics and business mix, what should companies do?

When your business decides to connect its advertising to a celebrity or notable public persona, you always run the risk of what that person may say or do in the public eye. With social media and instant news, it becomes more difficult to hide blemishes — regardless of how great a publicist that celebrity may have. When controversy hits, the companies must then decide how to react. Advertisers for "The Ingraham Angle" on Fox News found this out the hard way recently.

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